the workbook · services & prices
Three core engagements and a short shelf of single jobs — each one priced in plain numbers, billed per engagement, and worked by the same hands that quoted it. No padded retainer, no rolling lock-in.
fig.01 — the core engagements
Start with the audit if you want the lay of the land, take the Long Campaign if you mean to grow course by course, or keep the Almanac running if you only need the ledger kept honest.
$2,650 one-time
A surveyor's read of your whole site before a single page is written — every seam marked, every subsidence flagged, ranked by what'll move the needle first.
From $4,200 / month
The full bench, working in order — architecture, writing, optimisation, and the monthly ledger — published on a steady cadence by people who can hold a subject for two thousand words.
$1,150 / month
For sites already publishing who just want a watchful eye and an honest record — what's climbing, what to prune, and what to write next, kept month by month.
// not sure which bench fits
Send a line about your site and your market. We'll say plainly which of these is the right starting point — and quote anything bespoke in writing before you commit a dollar.
fig.02 — single jobs off the shelf
Already on a campaign, or just want one job done well? These run as standalone commissions — quoted at a fixed number, delivered on a set date, signed by the bench.
Clean, validated schema across product, article, FAQ and local-business types — hand-set and tested in Search Console, not bolted on by a plugin.
A focused pass on LCP, CLS and INP — image discipline, render-blocking, layout shift — with before-and-after field data you can show the board.
Redirect mapping, pre- and post-launch crawls, and a six-week watch so a replatform or rebrand doesn't quietly wash your rankings out.
One cornerstone page plus three supporting pieces, researched and written long-form, internally linked, and shipped with titles and metadata already set.
A clear-eyed cull of thin, stale or cannibalising pages — keep, merge, rewrite or retire — so the pages worth keeping stop competing with each other.
Google Business Profile, citations, and local landing copy set right the first time — for a single Glendale storefront or a handful of locations.
fig.03 — house standards
These aren't upsells. They're the standards we hold every job to, the same way a print shop wouldn't hand you a sheet with crooked registration.
The strategist who reads your crawl logs is the person who answers your email — no account manager relaying messages.
Every figure explained in a sentence anyone can follow. We name what's working, what isn't, and the next moves — never a wall of vanity charts.
Audits, briefs, drafts and documentation are yours whether or not we work together next month. Nothing's held hostage in our tools.
We tell you up front what's realistic for your site — usually months, not weeks — before you sign. We'd rather lose a job than oversell a spike.
Monthly cadence, 30 days' notice either way. The work earns the next month — that keeps us sharp and keeps your options open.
// the long view
Rankings earned course by course don't vanish in a single update. Bring us the brand you mean to keep, and we'll build search the way the old shops built anything — to last.
fig.04 — fair questions on price
Because you shouldn't pay for our hesitation. We quote a job at a number we'll stand behind, the way a tradesperson quotes a bench — you know the figure before we start, and a slow Tuesday is our problem, not yours.
Yes. Plenty of clients run the Long Campaign and slot a Site-Migration Watch or a Core Web Vitals Tune-Up alongside it when the calendar calls for it. We'll fold the one-off into your monthly invoice so there's a single line to track.
$4,200 covers the standard cadence — architecture, four to six pieces, optimisation and reporting each month. A wider market, more output, or a multi-location site moves it up. We write that number down before you commit, never after.
Not always — but most campaigns open with a Groundwork Audit because writing on a subsiding foundation is wasted craft. If you've had a recent technical review we trust, we'll happily read it and pick up from there.
One-off jobs are invoiced on delivery; monthly engagements are invoiced at the start of each cycle. We take card (Visa, Mastercard, Amex), ACH, and standard invoice terms for established businesses.
